It’s shocking and unexpected news to arrive at such a crucial time for this emerging technology, but many think it’s just what the market needed.
In a massive blow to Toshiba’s HD-DVD hi-def disc format, content giant Warner Bros has announced that it is to release future HD movie content exclusively on Sony’s Blu-Ray format, with production of Toshiba’s HD-DVD discs to cease by May.
Warner chairman and CEO Barry Meyer said of the decision: “The window of opportunity for high-definition DVD could be missed if format confusion continues to linger.
“We believe that exclusively distributing in Blu-Ray will further the potential for mass market success and ultimately benefit retailers, producers, and most importantly, consumers.”
It’s fantastic news for Sony, whose CEO Howard Stringer added: “It’s a good feeling. I’d like to thank Warner for making the decision to release in Blu-Ray their home video which is in the long-term interests of consumers.”