Month: August 2010

By using professional DVD Authoring services you will soon find that you have entered a whole new market. If you are in the business of video production and you presently rely solely on the use of video tape for your distribution you will be amazed at what DVD can do for you.

Many people have countless video tapes at home, often containing cherished memories, or your favourite movies. By using professional DVD authoring you can rest assured that your favourite movies can be played in the future.

DVD are much more robust than video tape; more reliable and with better picture quality. Transfer video to DVD today and you will never look back. You will be able to quickly and easily make copies of all your home movies to give to friends and family so that everyone can enjoy them.

Professional DVD authoring really is the answer for anyone who wants to keep their favourite films, movies and video clips forever.

A CD Bar Code can really make the difference between the success or failure of your product. Most products retailed these days have a bar code included in the packaging design. By including a CD Bar Code on your CD product you will enable retailers to more seamlessly integrate your products with the existing offerings.

Bar Codes can be applied for and generated via a number of websites. Once you have your CD Bar Code in place you will find that more stores are willing to stock your product. Your CD will look more professional and store owners will be able to complete sales and monitor stock of your product more effectively.

Business Card CDs have been around for some years now. Their attractive size and style make them ideal for companies looking to promote services and products in an eye-catching manner. Some companies will use a Business Card CD that is produced by a CD replication house. This disc will be mastered and replicated in units over 1000. Often when Business Card CDs are replicated the top side will be printed with company or individual information in the same way as a normal business card.

More lately with the growth of CD burning and CD duplication more people produce Business Card CDs at home. Specialist kits are available with applicators, labels and vinyl wallets ensuring that the final result is second to none.

It should be noted that a Business Card CD will really pay for itself only if you can convince your customers to place the disc in their CD players or readers. It is with the data contained on the disc that a company or individual can really make a big impression -  or else you would be as wise to use a normal business card that cost a fraction of the price.

A company or individual that has favoured Business Card CDs over other promotional medium might contain any of the following on their discs: audio samples, video show real, flash animation, director movies, annual reports or any other content that might be deemed suitable for impressing the market.

Your company can easily get lost amongst the masses at trade shows and conventions. By using Business Card Mini CDs it is possible that you could make that lasting impression, get your company remembered and your products sold.

Business Card Mini CDs are similar to ordinary business cards in the way that they might offer contact details about employers or your company information; however by using Business Card Mini CDs you can offer much more.

You can offer your clients a real insight into the way your company works or the products and services you have on offer. By using multimedia designers you can create an interactive experience that will leave your clients and customers inspired.

Business Card Mini CDs are a great idea for companies that need to launch a new product. Ideally you should designate a specific budget to cover the cost of producing what is essentially an expensive business card. Don’t be under the impression that these cards should be handed out freely by all of your 10,000 employees – you would soon see a dip in profits. Instead use them as part of a carefully calculated marketing campaign.

By using Digital Business Card CDs you can truly make your company interactive. Not only can a Digital Business Card CD contain information about yourself or your company but you might consider making it fully interactive.

The Digital Business Card CDs could soon become a whole new angle in your business. For example if you are in the business of retail and already trading online, then why not choose your leading products and make your Digital Business Card CDs internet or ecommerce available. This means that when the recipient of your new Digital Business Card inserts it into their computer it can be instantly updated via the web or offer the chance to seek further product information, search and buy options. The opportunities are amazing.

It would be important to consider the receptiveness of your users to such a product since the cost of production may well prove prohibitive if you cannot guarantee a reasonable return on your investment.

Many companies have gone bankrupt by being too positive about the potential for producing such products.

Business cards are a traditional staple of the branding and marketing world. If you are in business then you want to tell people about it – quickly and easily. You have your business card designed in a style to present your company and brand along with your individual contact details.

But these days more and more people are using Blank Business Card CDs to promote themselves and their companies. A Blank Business Card CD can be used with a normal CD burner on your computer. Kits are available from some manufacturers that include the Blank Business Card CDs, labels that are printable on an inkjet printer which are stuck on the CD and vinyl wallets.

Producing and distributing a business card in this way can be costly and time consuming. To produce each business card will probably cost you around 200 times as much as a normal business card bought in bulk. So you could soon really be out of pocket.

So why use Blank Business Card CDs? If you want to make a big splash at a company presentation then consider them. If you are in the digital media industry then your company’s credibility could be enhanced by using such a product. Blank Business Card CDs could be appropriate if you have only one chance to get something into someone’s hand that contains your contact details and some digital content e.g. a show reel, photo library samples or the latest range of houses available from an estate agent.

Blank Business Card CDs could separate your business from the rest.

Custom Shaped CDs are CDs that are designed to make you look twice. 99.9% of all CDs are usually 12cm discs so why would you want your product, company or promotion to look the same, especially when you can be different?

Next time you talk to your creative agency about your options regarding producing CD products, why not mention Custom Shaped CDs. My guess is that they will either love them or hate them.

The process for creating your own Custom Shaped CDs might be expensive, since you will have to have your CDs specially made. Once your CDs have been made the cost of producing the data, producing and printing the art work and replicating the discs will be no different to what you would expect for a normal CD.

Note that although the Custom Shaped CDs do look attractive some people might be hesitant about using them in their machines, though they will certainly get your brand or message across. Often the extra money you spent on your Custom Shaped CDs might have been better spent on employing some good designers or print finishes.

A Custom CDR might be many different things. Whatever your definition a Custom CDR will be created for the purpose of raising interest in the CD product you have to offer. Often when someone talks of a Custom CDR they may be thinking about a CDR that has been cut to a shape such as a Shaped CDR. Like Shaped CDR, Custom CDRs can be made into any shape such as a skull, a strawberry or a birthday cake. The top of the Custom CDR will usually be printed in the style of the CD shape.

Other people might consider a Custom CDR to be any CD that they have produced and not bought. Therefore a selection of audio tracks compiled at home and burnt onto a CD might be considered to be a Custom CDR.

A marketing executive might commission a creative agency to build his company a Custom CDR to help meet the company’s marketing requirements.

Shaped CDR have been proven to improve the effectiveness of your CD marketing efforts. The prohibitive cost makes a shape CDR unsuitable for everyday usage, but for one off marketing activity they can prove ideal.

A Shaped CDR can take the form of any number of cutouts, like an orange, a plane or a teddy bear. The top side of the CD will then be printed with a colour image to fill the shape, along with your company or required information.

It should be noted that Shaped CDR have proven to be problematic for some users. A normal CD will always spin regularly in the CD drive at high speed. A shaped CDR however if made incorrectly can spin off balance or incorrectly. This error in spin can cause the disc to be un-readable or can cause your machine, system or PC to shake violently.

The bottom line is, evaluate and consider the cost, your market and what will happen when your clients machine shakes down the office. A great idea, seek advice and use with caution.

A great way to show off your new Mini CD ROM is to use a Mini CD Case. The Mini CD Case is usually supplied with the 8cm disc when you buy a branded product. If you buy your Mini CD ROM in bulk it may prove hard to source the case that you require.

Mini CD Cases are the same as a full size jewel case used with a normal CD, but due to their compact nature they can often be perceived as offering more style.

An alternative to using a jewel case type Mini CD Case would be to use something like a spider or a foam stud. These clever devices are very cheap and effective. The spider or stud will adhere to any smooth surface and is ideal for attaching a mini CD or full size CD to a flyer, or other marketing object with a flat surface.

It always important to keep your discs free from dirt and scratches. For that reason it is recommended that you use a Mini CD Case to protect your discs whether at home or at the office.